Rainforest Alliance “The fate of breathing easy tomorrowrelies on protecting forests today.”

Problem: Deforestation rates are accelerating—triggering a global chain reaction of increased greenhouse gas emissions, rising temperatures, and devastating forest fires.

Solution: Designing a campaign with a powerful message shedding light on the seriousness of deforestation and how it will affect human survival in the future.

Target Audience: Millennials, Gen Z

Deliverables:

Advertising

Art Direction

Infographic