The Neon Museum: Neon Vibes Music Festival

Insight: The Neon Museum is dedicated to collecting, preserving, studying and exhibiting iconic Las Vegas signs for educational, historic, arts and cultural enrichment.

Idea: Rebranding the museum’s logo to represent the inner components of a neon sign as well as creating an exciting music festival event to showcase the bright lights and great vibes.

Target Audience: Millennials, Gen Z

Deliverables:

Rebranding

Advertising

Experiential