Spiked Waffles puts a new twist on the breakfast tradition.

Idea: Creating a brand and identity for a restaurant based on the words “waffle” and “hedgehog”. The word “spiked” references the animal, a hedgehog, but also references the aspect of the restaurant itself; That aspect being the waffles are spiked with alcohol!

Target Audience: Xennials, Millenials, Gen Z

Deliverables:

Branding

Identity

Illustration