Insight: Animals across the planet are struggling to survive. The focus here would be on raising awareness for certain endangered species such as the giant panda, snow leopard, Bengal tiger, and Asian elephant.

Idea: By expressing these animals on footwear, the reminder of these endangered species will be worn and seen as a constant reminder that these animals are still struggling and are in need of our help. The idea will be spread across the skating community.

Target Audience: Millenial and Gen Z

Deliverables:

Advertising

Art Direction